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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
The Mortal Instruments: The Graphic Novel, Vol. 1
Cassandra Clare's bestselling series, The Mortal Instruments, is adapted into a graphic novel series! Hanging out with her best friend, Simon, is just about the most exciting thing in Clary's life...that is, until she realizes there are people only she can see. But when her mother disappears and a monster attacks her, Clary has to embrace a world that she never even knew existed--a world full of vampires, werewolves, demons, and those who fight for the humans, Shadowhunters...
My Hero Academia Box Set 1: Includes volumes 1-20 with premium
Midoriya inherits the superpower of the world’s greatest hero, but greatness won’t come easy.
Collect the first 20 volumes of the bestselling My Hero Academia manga in this heroic box set! Also includes a full-color double-sided poster and an exclusive 48-page booklet featuring the never-before-seen bonus illustrations and author commentaty printed on volume 1–20’s book covers in Japan!
Collect the first 20 volumes of the bestselling My Hero Academia manga in this heroic box set! Also includes a full-color double-sided poster and an exclusive 48-page booklet featuring the never-before-seen bonus illustrations and author commentaty printed on volume 1–20’s book covers in Japan!
Pinch of Nom Quick & Easy: 100 Delicious, Slimming Recipes
Minimum fuss. Maximum flavour. More than 100 quick, simple and slimming recipes from Kate Allinson and Kay Featherstone, authors of Pinch of Nom, the bestselling cookbook of 2019.
From all-in-one family favourites to batch-cook basics and speedy sweet treats, Pinch of Nom Quick & Easy is packed with dishes so delicious you won’t even notice they’re slimming. With tasty, satisfying meals such as Veggie Satay Noodles, Creamy Cajun Chicken Pasta and Apple and Apricot Oaty Crumble, you definitely won't feel like you're missing out. Featuring Pinch of Nom’s trademark big flavours, these recipes use easy-to-find ingredients to create meals that everyone will love – whether they’re watching their waistline or not.
'These fast, healthy recipes are so easy and made with simple-to-find ingredients. We’re so proud of this food that the whole family can enjoy together.' – Kate & Kay
From all-in-one family favourites to batch-cook basics and speedy sweet treats, Pinch of Nom Quick & Easy is packed with dishes so delicious you won’t even notice they’re slimming. With tasty, satisfying meals such as Veggie Satay Noodles, Creamy Cajun Chicken Pasta and Apple and Apricot Oaty Crumble, you definitely won't feel like you're missing out. Featuring Pinch of Nom’s trademark big flavours, these recipes use easy-to-find ingredients to create meals that everyone will love – whether they’re watching their waistline or not.
'These fast, healthy recipes are so easy and made with simple-to-find ingredients. We’re so proud of this food that the whole family can enjoy together.' – Kate & Kay
The Star-Child
Introducing Little Clothbound Classics: irresistible, mini editions of short works by the world's greatest writers, designed by the award-winning Coralie Bickford-Smith
A Penguin Classic Hardcover
With warmth, tenderness and quiet wit, Oscar Wilde's fables and fairy tales have moved and delighted for generations. In far-off kingdoms and ocean realms, in the company of giants and nightingales, Wilde speaks of heartbreak and redemption, of cruelty and compassion, of love lost, of love gained, of love lasting. Included in this selection are stories from The Happy Prince and A House of Pomegranates.
A Penguin Classic Hardcover
With warmth, tenderness and quiet wit, Oscar Wilde's fables and fairy tales have moved and delighted for generations. In far-off kingdoms and ocean realms, in the company of giants and nightingales, Wilde speaks of heartbreak and redemption, of cruelty and compassion, of love lost, of love gained, of love lasting. Included in this selection are stories from The Happy Prince and A House of Pomegranates.
Love and Freindship: Juvenilia and Other Short Stories (Collins Classics)
HarperCollins is proud to present its incredible range of best-loved, essential classics.
Jane Austen is remembered for her six masterpieces of the Regency era: from the heroines of Elizabeth Bennett and Emma Woodhouse, to the villains of Mrs. Norris and John Willoughby. But these characters were not born overnight. They sprung from Austen’s experiences as a young girl, and many early iterations can be found in the earliest of her writing: her Juvenilia.
Austen was only a teenager when she wrote her Juvenilia. In the 'History of England', Austen champions (and laments) the great kings of England as 'a partial, prejudiced, and ignorant Historian'; in ‘Lady Susan’, she writes a titular anti-heroine that schemes and cheats her way through high society; and in ‘Love and Freindship’, Austen paints a picture of a woman looking back on her extremely unfortunate life.
Writing on the cusp of literary greatness, Love and Freindship offers a fascinating – and often surprising – insight into a young Jane Austen.
Jane Austen is remembered for her six masterpieces of the Regency era: from the heroines of Elizabeth Bennett and Emma Woodhouse, to the villains of Mrs. Norris and John Willoughby. But these characters were not born overnight. They sprung from Austen’s experiences as a young girl, and many early iterations can be found in the earliest of her writing: her Juvenilia.
Austen was only a teenager when she wrote her Juvenilia. In the 'History of England', Austen champions (and laments) the great kings of England as 'a partial, prejudiced, and ignorant Historian'; in ‘Lady Susan’, she writes a titular anti-heroine that schemes and cheats her way through high society; and in ‘Love and Freindship’, Austen paints a picture of a woman looking back on her extremely unfortunate life.
Writing on the cusp of literary greatness, Love and Freindship offers a fascinating – and often surprising – insight into a young Jane Austen.
Alice Oseman Four-Book Collection Box Set (Solitaire, Radio Silence, I Was Born For This, Loveless)
The acclaimed novels from Alice Oseman, the author of the 2021 YA Book Prize winning Loveless
‘The Catcher in the Rye for the digital age’ The Times
SOLITAIRE
My name is Tori Spring. I like to sleep and I like to blog. Last year – before all that stuff with Charlie and before I had to face the harsh realities of A-Levels and university applications and the fact that one day I really will have to start talking to people – I had friends. Things were very different, I guess, but that’s all over now.
Now there’s Solitaire. And Michael Holden.
RADIO SILENCE
What if everything you set yourself up to be was wrong?
Frances has always been a study machine with one goal, elite university. Nothing will stand in her way; not friends, not a guilty secret – not even the person she is on the inside.
But when Frances meets Aled, the shy genius behind her favourite podcast, she discovers a new freedom. He unlocks the door to Real Frances and for the first time she experiences true friendship, unafraid to be herself. Then the podcast goes viral and the fragile trust between them is broken.
I WAS BORN FOR THIS
For Angel Rahimi life is about one thing: The Ark – a pop-rock trio of teenage boys who are taking the world by storm. Being part of The Ark’s fandom has given her everything she loves – her friend Juliet, her dreams, her place in the world.
Jimmy Kaga-Ricci owes everything to The Ark. He’s their frontman – and playing in a band with his mates is all he ever dreamed of doing.
But dreams don’t always turn out the way you think and when Jimmy and Angel are unexpectedly thrust together, they find out how strange and surprising facing up to reality can be.
LOVELESS
It was all sinking in. I’d never had a crush on anyone. No boys, no girls, not a single person I had ever met. What did that mean?
Georgia has never been in love, never kissed anyone, never even had a crush – but as a fanfic-obsessed romantic she’s sure she’ll find her person one day.
Is she destined to remain loveless? Or has she been looking for the wrong thing all along?
‘The Catcher in the Rye for the digital age’ The Times
SOLITAIRE
My name is Tori Spring. I like to sleep and I like to blog. Last year – before all that stuff with Charlie and before I had to face the harsh realities of A-Levels and university applications and the fact that one day I really will have to start talking to people – I had friends. Things were very different, I guess, but that’s all over now.
Now there’s Solitaire. And Michael Holden.
RADIO SILENCE
What if everything you set yourself up to be was wrong?
Frances has always been a study machine with one goal, elite university. Nothing will stand in her way; not friends, not a guilty secret – not even the person she is on the inside.
But when Frances meets Aled, the shy genius behind her favourite podcast, she discovers a new freedom. He unlocks the door to Real Frances and for the first time she experiences true friendship, unafraid to be herself. Then the podcast goes viral and the fragile trust between them is broken.
I WAS BORN FOR THIS
For Angel Rahimi life is about one thing: The Ark – a pop-rock trio of teenage boys who are taking the world by storm. Being part of The Ark’s fandom has given her everything she loves – her friend Juliet, her dreams, her place in the world.
Jimmy Kaga-Ricci owes everything to The Ark. He’s their frontman – and playing in a band with his mates is all he ever dreamed of doing.
But dreams don’t always turn out the way you think and when Jimmy and Angel are unexpectedly thrust together, they find out how strange and surprising facing up to reality can be.
LOVELESS
It was all sinking in. I’d never had a crush on anyone. No boys, no girls, not a single person I had ever met. What did that mean?
Georgia has never been in love, never kissed anyone, never even had a crush – but as a fanfic-obsessed romantic she’s sure she’ll find her person one day.
Is she destined to remain loveless? Or has she been looking for the wrong thing all along?
CITY OF BONES (COLLECTORS ED)
Celebrate the fifteenth anniversary of Cassandra Clare’s City of Bones with this gorgeous new Collector's Edition, complete with stunning new cover artwork and a special letter from Cassie - a must-have gift for any Shadowhunter fan.Revisit the magic with this lavish new Collector's Edition of City of Bones. This edition has new cover art, stunning endpapers and a new letter from Cassie. A must-have gift for any Shadowhunter fan. This is the book where Clary Fray first discovered the Shadowhunters, a secret cadre of warriors dedicated to driving demons out of our world and back to their own. The book where she first met Jace Wayland, the best Shadowhunter of his generation. The book that started it all.